Primosic Srl

The relation between these hills, and its inhabitants, and viticulture, is an essential part of the history of this peculiar region named Collio.
Primosic winemakers are an appropriate demonstration of this liaison.
Carlo Primosic, in the nineteen century, was a supplier of the wine merchants which were selling in Vienna, at that time capital of the Austro Hungarian Empire in which Oslavia was included.
The two world wars changed the rules and shifted the frontiers. Oslavia, found itself at the eastern point of Italy’s border, but, at the same time, right in the center of the productive turmoil that characterized the post war in this far east part of the country.
Primosic was part of this hectic renaissance and Sylvester Primosic, fiery and explosive personality, headed the winery new phase as he still does today, dedicating himself to the vineyards’ management.
Primosic core lay in the deeper respect for land and the environment, pursued by native varieties enhancing.
A pioneer approach which may, now, be seen as obvious but was instead, back in the sixties, disregarded by the most.
Primosic adamantine inclination for Ribolla Gialla, a grape considered “trivial”, was, in a way, inconceivable in a setting where the wine epitome was bind to a “noble” belongings aura, as Pinot or the German varietals had had.
In 1967 the vocationally intrinsic cooperation attitude of these people, leads to the establishment of Collio Consortium which have Sylvester Primosic among its first members.
The “number one”, the first bottle ever of the Consortium, was a Primosic, tangible symbol of pride and respect for the cynosure principles of Collio viticulture. The number one is a precious remainder of Primosic history and of the steps taken in the firm belief that the only liable way leads to quality trough the environment’s respect, in a belonging’s affirmation.
Primosic builds the new cellar in 1979 and get the ‘selezione’ project starts in 1989. The latter creating a summa of wines of prestigious names, Gmajne or Klin, echoing the oral tradition of vineyards toponymy of the lots traditionally reserved to Primosic grapes.
Primosic attitude to always push forward the quality limits takes to the zonation project, in order to ascertain the cru characteristics and find the perfect match with the vines.
A lifetime philosophy in which Primosic strive to determine its own wine expression in a distinctive balance between varietal and terroir.
Today Sylvester Primosic is joined by his two sons, Boris as CFO and cellar coordiantor while Marko, CEO, also overview the export & marketing aspects.”